Q28 Β· Unit Economics (Phased)

Unit Economics

Per Penugasan $3.000: developer 100%, platform fee 15%, gross margin ~75%. Volume & efficiency naik signifikan tiap fase.

Per Penugasan Β· Model konstan

Sankey: $3.000 Penugasan

sankey-beta

Klien Bayar,Rate Developer,3000
Klien Bayar,Platform Fee 15%,450
Klien Bayar,Processing 3%,104
Rate Developer,Developer Net 100%,3000
Platform Fee 15%,Gross Margin,337
Platform Fee 15%,Operating Cost,113
      
Klien total
~$3.554
Developer terima
$3.000 (100%)
Platform revenue
$450
Gross margin
~75%
Breakeven
30–40 / bln
USD/IDR asumsi
Rp 17.000
Skala per fase

Volume & efficiency: P1 β†’ P2 β†’ P3

Metric 🟒 P1 MVP (M6) πŸ”΅ P2 Year 1 🟣 P3 Year 3
Penugasan / bulan1–330–40200+
GMV / bulan$3–9K$90–120K$600K+
Platform revenue / bulan$0,5–1,5K$13–18K$90K+
Operating cost / bulan$1–2K (founder)$8–10K (curator + tools)$40–50K (team + infra)
Net marginNegatif (cash-burn)~30–40% positive~50% positive
Cumulative GMV< $50K$500K–$1M$5–10M annual
Breakeven: 30–40 Penugasan/bulan di akhir P1 β†’ awal P2 untuk menutupi fixed cost (server, tooling, founder allowance). Setelah itu setiap Penugasan tambahan menambah operating leverage.