Q24 · Evidence of Demand

Market Funnel

Dari ~4 juta developer Indonesia (TAM) ke 1.000–2.000 developer aktif IndoCode Hub Year 3.

TAM → SAM → SOM (Phased)

Funnel ke market opportunity

TAM~4 juta developer Indonesia (BPS + Tech in Asia)
↓
SAM~150K developer senior + bahasa Inggris (proxy LinkedIn)
↓
🟢 SOM Phase 1 — MVP10 developer terkurasi · 1–3 Penugasan/bulan · GMV <$50K
↓
🔵 SOM Phase 2 — Year 1100+ developer aktif · 30–40 Penugasan/bulan · GMV $500K–1M
↓
🟣 SOM Phase 3 — Year 31.000–2.000 developer aktif · GMV $5–10M tahunan · Devisa Rp 5–17 miliar
Sumber & Asumsi

Bagaimana angka funnel diturunkan

Penetrasi market

% SAM ter-touch & ter-konversi per fase

Fase% SAM ter-touch% SAM ter-konversi (aktif)
🟢 P1<0,1% (~150 applicants)~0,007% (~10 active)
🔵 P2~1% (~1.500 applicants)~0,07% (~100 active)
🟣 P3~10% (~15.000 applicants)~1% (~1.500 active)